Services:

1. Implementation of quantitative market and public opinion research.

2. The application of advanced quantitative data analysis techniques allows the discovery of bivariate and multivariate relationships between these market phenomena and their psychological, social, demographic and cultural determinants. Research is conducted on statistically representative research samples using standardised research tools, which allow the results obtained to be generalised to the entire target group of a given product category/brand. The services we provide include: research into consumer attitudes and motivation, research into buying behaviour and consumption habits, segmentation research, product category/brand image research, customer satisfaction research, cyclical brand condition research, advertising campaign effectiveness research.

3. Qualitative research provides in-depth knowledge of a consumer. They explain the nature of market phenomena, uncovering the real needs of consumers, which they themselves are often unaware of or conceal. They show full diversity of consumer attitudes towards a given product category/brand. They provide knowledge about the specific language consumers use in relation to a product category/brand.

4. Our experts offer individually tailored research to solve your specific marketing problem. Usually in such situations we offer a research mix of different quantitative and qualitative methods. A research project of this type begins and ends with a workshop meeting with the client to better understand the problem and then to develop a strategy for the practical application of the results of the research and analysis carried out.

5. We offer expert opinions on following subjects: development strategies for cities; implementation of Local Revitalisation Programmes of urban communities; building Strategies for Solving Social Problems; using the Internet potential in public activities; evaluation of projects, programmes or activities of public and self-government institutions.

6. Research on prisoners' attitudes to work and prospects for social reintegration; diagnosis of needs for post-penitentiary assistance; diagnosis of possibilities to coordinate post-penitentiary assistance from the Prison Service, social assistance and probation service.

7. Usually in such situations we offer a research mix of different quantitative and qualitative methods. A research project of this type begins and ends with a workshop meeting with the client to better understand the problem and then to develop a strategy for the practical application of the results of the research and analysis carried out.