Adjunct at the Chair of Media Culture
Contact
e-mail: aduda@kul.pl
Ph.D., Adjunct at the Chair of Media Culture, of the Institute of Journalism and Social Communication, of the John Paul II Catholic University in Lublin; Member of: Polish Social Communication Association, Polish Sociological Association; Research and scientific interests: consumption, social advertising, public relations, medial sociotechniques.
Monographs:
Theories and Researches on Consumption. Lublin: KUL Publishing 2017 pp. 606.
The Language of Myths in Advertisements. Lublin: KUL Publishing 2010 pp. 225.
Editor of Monographs:
Media frames on identities. Lublin: KUL Publishing 2017 pp. 220.
Media representations of culture. Society - Politics - Promotion. Lublin: KUL Publishing 2015 ss. 240.
Public relations of cities and regions. Best practices. Warsaw: Difin Publishing 2010 ss. 274.
Major articles and book chapters (2013-2016):
Value changes in Polish press advertising based on the analysis of the “Newsweek” and the “Polityka” weeklies. „Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu” 2015 no 414: 136-154.
Logo culture, no logo or post logo? Beyond ideological meaning of a brand [in:] Drift over time. The public spectacle twenty years later. M. Sokołowski (ed.). Olsztyn: Uniwersytet Warmińsko-Mazurski Publishing 2015: 45-64.
Religious symbols and spiritualities in advertising [in:] Media representation of culture. Literature. Art. Theatre. Religion. A. Sugier-Szerega (ed.). Lublin: KUL Publishing 2015: 197-214.
Woman's press - between advertorial and information. „Naukowy Przegląd Dziennikarski” 2015 no 3: 22-35.
Analysis of children discourse about brands. „Zeszyty Prasoznawcze 2015 no 3(58): 626-637.
What to play with?: functions of brands for children. „Kultura i Edukacja” 2014 no 3(103): 288-312.
Social meaning of brands among children. „Marketing i Rynek” 2014 no. 4: 38-44.
Consumer identity discourses in polish women's magazines. „Sociology & Healthcare” 2014 vol. 2: 359-374.
Brand's sociotechnics in the context of the theory of consumer culture and contesting social movements. „Forum Socjologiczne” 2013 no 4: 133-153.
Consumer resistance strategies - desertion from the market or cooperation? „Kultura i Społeczeństwo” 2013 no 4: 49-67.
Culture of Consumption: Poles‘ Consumer Attitudes. „Advances in Social Sciences Research“ June 2013: 171-186.